This Year Was A Good Step For Plus-Size
The plus-size sector for many years was somewhat neglected by luxury designers and to a certain extent, by fast fashion too. However a few luxury brands are beginning to listen and are making changes. Designers like Alexander Mcqueen now feature plus-size models on their runway shows. It has and still is a slow and painful growth, but we are finally seeing a shift in the industry.
The Fenty x Savage lingerie collaboration started the conversation on a luxury level and continued it when they had plus-size models on their catwalk. The collection focused on inclusiveness and shape diversity. The more brands seem to ignore the plus size demographic, the more consumers push back by supporting labels that place plus-size women at the forefront.
Before the San Francisco based brand Everlane dropped its underwear collection, they had nearly 30 000 people on the waiting list. Talk about waiting for the perfect bra. Everlane’s underwear line is body conscious and focused on fit and comfort regardless of size. Their campaign featured HBO Girls’ actress Jemima Kirke alongside other celebrities. The campaign stood out because of how boldly it represented all shapes and sizes. With no apology and no shame.
Girlfriend Collective just increased their legging sizes to include sizes XXS to 6XL. As a true reflection of their brand name, they got you. When no one else does, they have your back and you will not feel left out. The brand started in 2016 with a goal to be transparent. They take pride in investing time to create well-made pieces. If you are looking for a sustainable and inclusive brand, Girlfriend Collective is exactly that, plus more.
Even though luxury fashion is slow to add larger sizes, fast fashion brands such as Eloquii and Modcloth have been rewriting the perception of beauty by including sizes as high as up to 28. Plus-size consumers need to continue asking for more options. They should demand not to be side-lined by brands in order to keep moving the industry towards inclusiveness.